Get to know the science, people, and objective behind Bread.

How Do Elastic Shoelaces Work?

Elastic shoelaces are becoming increasingly popular for their convenience and ease of use. Elastic shoelaces allow you to slip your shoes on and off without any hassle. 

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SHOCKING Statistics

One shocking statistic related to elastic shoelaces is that according to a study published in the Journal of Physical Therapy Science, using elastic shoelaces can significantly reduce the time it...

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Tongue Tied: How Nicholas Prentiss Revolutionized Shoelaces with Bread

Former Division 1 athlete Nicholas Prentiss founded Bread, an innovative company creating elastic shoelaces, after realizing traditional lacing was costing him 24 hours a year, blending efficiency with style.

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For Greatness

What it means to be: Bread, for greatness.

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What is the Bread laces logo?

The "B" logo in the middle of the Bread lace symbolizes “Ten Toes Down.” A popular catchphrase means to devote yourself wholeheartedly to a task. Whenever your Bread laces go...

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Let's Get This Bread

Ran by high-class athletes, the creators of Bread prioritize productivity in their training. Bread has formulated a shoelace that allows the quick exchange of shoes, eliminating the process of unlacing...

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