BREAD+

Get to know the science, people, and objective behind BREAD

Bread You’ll Actually Make

This is basic white bread—easy to pull off, good enough to eat plain, and satisfying head to toe.

Why Slides Shouldn’t Be Your Only Easy Option

Slides are cool — but they’re not built for everything. Bread Laces give your sneakers the same slip-on ease, with way more style and support.

How to Make Your Jordans Slide-On (and Still Look Deadstock Fresh)

Turn your Jordans into effortless slide-ons — without creasing or losing the deadstock look. Here’s how Bread Laces do it better.

Elastic-vs.-Standard-Laces-The-Sneakerhead-Showdown Bread

Bread vs. Standard Laces: The Sneakerhead Showdown

Traditional laces are outdated. Like phone cords and floppy disks, it’s time to move on. Bread Laces are elastic, tie-once, and built for modern kicks.

The Real Reason You Keep Re-Tying Your Sneakers and How to Fix It for Good

Tired of re-tying laces? Bread Laces look classic, tie once, and stretch so Air Force 1s, Jordans, and Converse slide on.

Tying Statistics

The average person spends a surprising amount of their life tying shoes. This report reveals the shocking time savings offered by switching to elastic shoelaces.