Skip to content

Tongue Tied: How Nicholas Prentiss Revolutionized Shoelaces with Bread

Nicholas Prentiss, former Division 1 athlete, founded Bread to address a simple problem: his Nike Blazers took too long to lace. Bread, developed after meticulous planning, offer a time-saving, stylish...

I encountered a seemingly minor yet persistent problem — my Nike Blazers took too long to lace up. This daily ritual, although trivial, was eating into my precious gym time. Determined to find a solution, I drew on my athletic background and a keen sense for practical solutions, leading to the inception of Bread, a company specializing in elastic shoelaces designed for efficiency.

These aren't just any shoelaces; they are a testament to my belief in a seamless blend of functionality and convenience. Bread's laces are a unique innovation, saving valuable time while improving the style and comfort of traditional laces.

The journey to launch Bread was marked by meticulous planning, spanning over five months and 75 pages of detailed strategies. I faced challenges typical of any startup, yet my perseverance and vision culminated in a successful launch. Today, Bread's elastic shoelaces are not just a product; they symbolize the essence of time-saving innovation, resonating with anyone who values their time as much as their style.

ARTICLE HERE

1 comment on Tongue Tied: How Nicholas Prentiss Revolutionized Shoelaces with Bread
Leave a comment

Your email address will not be published..

Cart

Your cart is currently empty.

Start Shopping

Select options