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Tongue Tied: How Nicholas Prentiss Revolutionized Shoelaces with Bread

Former Division 1 athlete Nicholas Prentiss founded Bread, an innovative company creating elastic shoelaces, after realizing traditional lacing was costing him 24 hours a year, blending efficiency with style.

Nicholas Prentiss, a former division 1 athlete known for his dedication and efficiency on and off the field, encountered a seemingly minor yet persistent problem — his Nike Blazers took too long to lace up. This daily ritual, although trivial, was eating into his precious workout time. After calculating the cumulative loss — a staggering 24 hours a year — Nicholas was determined to find a solution.

His athletic background, combined with a keen sense for practical solutions, led to the inception of Bread, a company specializing in elastic shoelaces designed for efficiency. These aren't just any shoelaces; they are a testament to Nicholas's belief in a seamless blend of functionality and convenience. Bread's laces are a unique innovation, saving valuable time without compromising on style or comfort.

The journey to launch Bread was marked by meticulous planning, spanning over five months and numerous pages of detailed strategies. Nicholas faced challenges typical of any startup, yet his perseverance and vision culminated in a successful launch. Today, Bread's elastic shoelaces are not just a product; they symbolize the essence of time-saving innovation, resonating with anyone who values their time as much as their style.

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