Meet the team
Founded in 2022, Bread has been the fastest-growing elastic shoelace brand, with over 500,000 pairs delivered to more than 60 countries!
Nicholas Prentiss - Founder
I started Bread with one goal in mind: serve as many people as possible with a product that works.
✹ Drives the vision for Bread's future.
✹ Inspires a passionate, focused team.
✹ Leads with purpose and intention.
Cole Himmer - Operations
Handling daily operations, ensuring our elastic laces are top quality and everything runs smoothly.
✹ Oversees daily operations
✹ Maintains high product quality standards
✹ Drives efficiency and innovation
Fulfillment
Riley and Lincoln ensure seamless fulfillment, from order processing to quality control.
✹ Manages in-house fulfillment operations
✹ Ensures every order meets strict quality and accuracy standards
✹ Streamlines workflows to enhance speed and reliability
Our mission at Bread is to ignite transformative action by driving creativity and joy, propelling us to redefine excellence in every endeavor.
We do so by designing innovative elastic laces that simplify lives, inspire confidence, and empower everyone to embrace the extraordinary every day.
We’re here to make everyday life just a bit easier. Bread is built on the idea that even the smallest details can make the biggest difference.
Bread laces provide comfort, style, and convenience. Named Bread by the softness. Offering a perfect blend of comfort and reliability.
Tongue Tied: How Nicholas Prentiss Revolutionized Shoelaces with Bread
Nicholas Prentiss, former Division 1 athlete, founded Bread to address a simple problem: his Nike Blazers took too long to lace.