For Greatness

Bread, for greatness.
Bread is a spin of the word (Bred, B-R-E-D: to be made)
For greatness. I left it broad for the end user to use their imagination of what being great looks like in their own life.
There are many definitions of greatness, and that is a good thing. Your definition of greatness is as special to you as your fingerprint.

Every time you go to put on your shoes. I want you to be remined what greatness is. This is why we put the "B" logo as the centerpiece of our work, as it represents "for greatness", your greatness.