BREAD+

Get to know the science, people, and objective behind BREAD

Empowering Independence for Individuals with Special Needs and Disabilities

When it comes to finding simple solutions that make life easier, small changes can make a big difference—especially for individuals with special needs or disabilities.

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The Science Behind Elastic Shoelaces

Elastic energy plays a crucial role in keeping elastic shoelaces tight by storing energy when the laces are stretched and continuously exerting a force that maintains their tension.

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Step Up Your Style: Easy DIY Ideas for Customizing Your Shoes

Learn quick and easy DIY tips to customize your shoes and add a personal touch to your footwear.

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Bread In Five Words

Describe Bread Using Five Words:

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How Do Bread Laces Work?

Bread Laces are shoelaces that stretch, allowing you to slide on your shoes. This is how:

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How Bread Was Born: A Note from Nicholas Prentiss

I walked away from a division 1 athletic career to build Bread—a brand rooted in comfort, culture, and hustle. I was able to turn an epiphany into a multi-million-dollar movement.

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For Greatness

What it means to be: Bread, for greatness.

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What is the Bread laces logo?

The "B" logo in the middle of the Bread lace symbolizes “Ten Toes Down.” A popular catchphrase means to devote yourself wholeheartedly to a task. Whenever your Bread laces go...

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