Bread, for greatness.
Bread is a spin of the word (Bred, B-R-E-D: to be made)
For greatness. We left it broad for the end user to use their imagination of what being great looks like in their own life.
There are many definitions of greatness, and that is a good thing. Your definition of greatness is as special to you as your fingerprint.
Every time you go to put on your shoes. We want you to be remined what greatness is. This is why we put the "B" logo as the centerpiece of our work, as it represents "for greatness", your greatness.
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