Born and raised in Texas, Nicholas Prentiss is a former University of Arkansas collegiate track athlete, Forbes 30 Under 30 honoree, and 2026 EBONY Power 100 honoree in the Generation Next category. After turning a personal frustration into a fast-growing consumer brand, he founded Bread to reinvent the shoelace for greater comfort, style, and convenience. Beyond the product, Nicholas is building Bread around kindness, presence, and gratitude, creating a brand experience designed to help people move through life with greater ease.

Jackson, a graduate of the University of Arkansas, discovered a passion for working with small organizations and the dynamic challenges they present. He is deeply committed to contributing to the growth and success of the company, bringing a strong work ethic, adaptability, and a drive to do whatever it takes to help the team thrive.

Originally from Grapevine, Texas, Lincoln brings structure and steady energy to the Bread team. When he's not deep in logistics, he’s either playing basketball, or staying social. His focus is simple: reduce inefficiencies behind the scenes so customers feel the difference up front.