There’s a new standard for convenience when it comes to sneakerwear — and it starts with your laces.
At Bread, we’re changing how people think about shoelaces. Our elastic laces look like classic laces, but they’re built different: you tie them once, lock the knot, and from then on you can just slide your shoes on and off. That’s it. No untying. No retying. Just clean, consistent, easy wear.
Whether you're rocking Air Force 1s, Jordans, or your favorite beaters, Bread Laces blend in with the classic aesthetic — but feel like pure innovation. No more stopping to re-tie in the middle of your day. No more loose, sloppy fits. Just a streamlined routine from the ground up.
It’s not just about comfort — it’s about control, consistency, and looking good while doing it.