Born and raised in Texas, Nicholas is a former collegiate track athlete who turned everyday frustration into a movement. As the founder of Bread, he set out to reinvent the shoelace — prioritizing comfort, style, and convenience for people who don’t slow down. Beyond the product, Nicholas leads with kindness, presence, and gratitude — values he hopes every customer feels with every pair.

Jackson, a graduate of the University of Arkansas, discovered a passion for working with small organizations and the dynamic challenges they present. He is deeply committed to contributing to the growth and success of the company, bringing a strong work ethic, adaptability, and a drive to do whatever it takes to help the team thrive.